Proper Sports Media

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Who We Are

Proper Sports Media is a leading multi-sport digital media company, built with and for the love of sports.

We are a team of digital-first sports media specialists driven by a passion for sport and a vision for the future. With decades of combined experience, we bring together expertise in content creation, distribution, data, and strategy to stay ahead in an ever-evolving industry.

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Our Portfolio

Through acquisitions and partnerships, we work with publishers to supercharge commercial and strategic growth.

With a diverse portfolio of innovative publishers and a highly experienced team specialising in digital content, audience growth, and monetisation, we are uniquely positioned to help partners connect with fans at scale. Our expertise allows us to support publishers in expanding their reach, brands in engaging new audiences, and rights-holders in maximising the value of their content.

HAYTERS TV

Hayters TV is a dynamic football content company that delivers insightful, engaging, and often passionate coverage of all things related to football, founded in 1955.

BOXING NEWS

With over 5 million boxing fans across all platforms, Boxing News is a 24/7 destination for boxing content. Born in 1909 as a magazine and accruing 116 years of boxing heritage, Boxing News is the premier destination for all things boxing.

HORSE RACING NETWORK

The Horse Racing Network is a new social media brand dedicated to bringing fresh energy and new perspectives to the sport . We want to make racing more accessible and exciting for a new generation of fans. In partnership with Knockout.

CF BAYERN INSIDER

CF Bayern Insider is a new publisher focussed on highly respected journalist, Christian Falk. He is one of the leading football journalists in the world, well known for his Bayern Munich attachment. In partnership with Rocket Sports.

Pixels

In conjunction with Proper Sports Media’s publishers and agency, Pixels activate creator-driven storytelling around cultural moments in premium digital environments. This strategic partnership unlocks deeper attention and more measurable ROI for brands.

Our Agency

We deliver end-to-end sports media solutions designed to drive impact. We work closely with brands, rights-holders, broadcasters, and publishers to create compelling content and strategies that resonate with fans.

Whether it’s producing premium digital content, amplifying major sporting events, or supporting publishers in scaling their platforms, we combine creativity, storytelling, and technology to deliver results that matter.